Amazon Rescue

Brand Strategy
Logo Design
Brand Identity
Communication Strategy & Design
Communication Campaign


Client: Amazon Rescue
Creative Director: Onur Gökalp
Managing Director: Hatice Çağlar
Project Director & Copywriter: Oğul Girgin
Art Director: Aytaç Öztürk
Graphic Design: Naci Mert

The Amazon is calling for action!

Amazon Rescue is an NGO that works to rescue, rehabilitate and release animals that have suffered from human activity across the Amazon rainforest and to protect lands and the wild habitats in which these animals live. Together, we worked on a new brand identity that demands urgent attention for the region and feels actionable.

Our new branding system gives new voice to the ecosystem’s most iconic inhabitants, the howler monkey, and reimagines their iconic mating calls as a call to action. The howler monkey emblem functions as a leading badge across the branding system – a striking image that is the voice of an entire ecosystem. Bold applications of typography and a stencil-like approach to illustrations come together to reveal a brand that roars: We’re fighting a battle for nature.