Hyperoptic

Full Service Communication;
Communication Design & Strategy, Promotional Films, Printed Materials, Festival Brand ID, Promotional Materials

Credits

Client: kabak&lin / Bergama Theatre Festival
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Jr. Art Director: Mahmut Kalyoncu
Photographer: Yiğit Günel
Project Manager: Merve Tuna

Art from different locations of the world came together in the ancient theatres, plazas and streets of the thousand- year-old city of Bergama, by the unifying attraction that is theatre. The Bergama International Theatre Festival provided a unique and unprecedented environment for both visitors and locals in the first year. We created a brand identity and festival campaign that emphasized the ancient side of Bergama and art form of theatre.We integrated the cultural heritage of the Bergama ancient ruins with the letter B. In the logo, We highlighted the fracture of the Pergamon ancient ruins being in Berlin at the moment.

We built the festival campaign that we look ancient ruins of Bergama on people’s faces. The portraits we used in the key visuals belong to real people working in the field of art- culture.

The festival key visuals won many prestigious awards.

Key Visuals

We created the festival campaign that we look ancient ruins of Bergama on people’s faces. The portraits we used in the key visuals belong to real people working in the world of art- culture. They are curators, actors and artists… The key visuals won many prestigious awards.