Brand Strategy
Verbal Identity
Logo Design
Visual Identity
Employer Branding
Client: Doğuş Teknoloji, Doğuş Holding
Creative Director: Onur Gökalp
Strategy Director: Hatice Çağlar
Project Manager: Ece Peliter
Brand Writer: Oğul Girgin
Art Director: Berkin Ay, Yasin Yalçın
Motion Designer: Mahmut Kalyoncu, Erdem Taha Gönülkırmaz
Graphic Designer: Okay Aksu, Umut Altın
A vision beyond performance goals. Doğuş Teknoloji is a pioneering technology company offering innovative solutions tailored to a variety of industries. Combining technical expertise with a deep sense of empathy, they lead projects with seamless communication and craft cutting-edge digital products and services designed to elevate business performance and enhance user experiences. Their human-centric approach speaks to a core belief: technology should be intuitive, impactful, and designed to enrich lives.
When partnering with Doğuş Teknoloji, we sought to amplify their unique story, building a renewed brand identity that reflects their position as a problem solver, experience designer, and trusted strategic partner. Our work focused on aligning their core values, trust, adaptability, and creativity, with a dynamic visual and verbal identity system. By emphasizing their dual strengths as technologists and communicators, we helped position them as a forward-thinking leader capable of addressing both industry-wide challenges and individual needs.
Central to this collaboration was the concept of the “Empathetic Technologist,” which became the anchor of their brand narrative. We crafted a bold, yet approachable identity that marries technical innovation with human understanding, highlighting their commitment to sustainable, ethical solutions. The result is a brand presence that not only reflects Doğuş Teknoloji’s technological prowess but also their unwavering dedication to making the world a better place through meaningful innovation.
The Challenge
Articulating a renewed Doğuş Teknoloji meant striking the perfect balance between projecting expertise and innovation while ensuring the identity remains approachable and relatable to a diverse audience—from industry leaders to everyday users. Our mission was to weave core values like empathy, adaptability, and trust seamlessly into the strategy and design, steering clear of generic tropes or overly technical aesthetics. The fast-paced evolution of the tech landscape added another layer of complexity, pushing us to create a visual system that’s not only rooted in the brand’s current vision but also agile enough to evolve with future trends. The challenge was bold, the stakes were high, and the result? A dynamic, human-centric brand ready to lead in a constantly shifting digital world.
Our Approach
In today’s overwhelmingly digitalized world, technical expertise is no longer a point of differentiation. Where teams stand out are the values, goals and habits shared amongst technologists. Anchored by the brand idea “Home of Empathetic Technologists,” Doğuş Teknoloji embodies a story of technical mastery paired with profound understanding and communication skills—delivering solutions that are intuitive, transformative, and people-first. The togetherness of these two skill-sets, as the technician and the communicator, inspired the revised logo symbol. The intersection of the two shapes became the brand’s eye piece, a lens through which Doğuş Teknoloji looks at the world. The outcome is a bold and cohesive brand presence that positions Doğuş Teknoloji as a future-focused leader and a trusted partner in today’s digital ecosystem.
