Hyperoptic

Rebranding
Brand Identity
Communication Strategy & Design
Communication Campaign

Credit

Client: Hyperoptic
Strategy Partner: Idea Bakery
Creative Director: Onur Gökalp
Managing Director: Hatice Çağlar
Creative Strategy & Copywriter: Oğul Girgin
Copywriter: Nick Werber
Art Directors: Oğuz Can Yazgı, Berkin Ay, Ersin Alpan
Graphic Designer: Naci Mert

Type Designer: Fatih Hardal
Motion Designer: Seyfi Ünlü

Hyperoptic is a UK-based broadband provider and the rising superhero against an industry that has stopped short of peoples’ homes and expectations. Hyperoptic stepped up and took to the streets, taking their full fibre all the way. With unrivaled internet speeds and customer experience ratings, Hyperoptic just needed a final push to become the champion the UK needed. And that’s where we came in.

We met with the Hyperoptic team to bring their recently refined brand house to life. The scope of our work was a complete brand overhaul. And our goal was to make evident what was so incredibly hyper about this brand. Because being Hyper is more than just upload/download speeds. It is a life with less hold ups. A highway that green-lights all the way. Less fretting, less tearing your hair out over inconveniences. It means you can go faster, work happier, live harder. Do more, see more, learn more. It means more of what you want. Now, that is a life lived hyper.

We transformed every detail of their brand to reflect the excitement and convenience of such a Hyper life. We preserved the most defining qualities of their branding – namely the silhouette of their logotype and their claim to the color blue. And we amped everything else up multiple notches. Modernized and energized in every way, our collaboration with Hyperoptic resulted in a refreshed design toolkit, verbal ID and a new website.

We developed this new branding in tandem with TBWA Dubline, as they worked on Hyperoptic’s relaunch campaign. The “in your corner” campaign transformed the Hyperoptic modem into a domestic superhero at your service.