Idea Bakery
Brand Identity
Communication Design
Production
Website
Promotional Materials
Print Materials
Client: Idea Bakery
Creative Director: Onur Gökalp
Project Manager: Oğul Girgin
Art Director: Emirhan Akyüz
Graphic Designer: Ersin Alpan Öztürk
Videography: Emirhan Akyüz
Photography: Naci Mert
Post-production: Lokman Doğmuş
Portrait Photography: Mehmet Yılmazer
UI/UX Designer: Kadir Konakçı
Front-end Developer: Cem Delemen
Back-end Developer: Uğur Özkan
A well-baked idea can change the world! Idea Bakery is a boutique, global brand-building consultancy and training company with delicious recipes for brand-led transformation. Baking game-changing ideas for some of world’s leading brands, they needed a brand identity that reflected their distinctly fresh and bold personality.
We completely renewed Idea Bakery’s brand identity and created a world of deliciously sensory visuals, rich in icons, color, animation and sound. We created an identity that is energizing and warm, that channels a fine balance of funspiration and mastery. We also designed a website that showcases Idea Bakery’s new tastefully witty and playful world.
Idea Bakery needed a brand identity that is as fresh, modern and bold as the services they provide, yet one that evokes a sense of fun and wonder. We started our work by revising their logo.
We reworked their previous logo, preserving the brand essence and making the Idea Bakery brand aesthetically viable in the modern world.
Idea Bakery Brand ID
Idea Bakery is a brand with a strikingly distinct character, so we created a wide range of icons for the brand to communicate with. We drew inspiration from kitchen utensils and baking equipment – and gave each icon a deeper meaning.
Client: Idea Bakery
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Graphic Designer: Ersin Alpan Öztürk
Portrait Photography: Mehmet Yılmazer
Project Manager: Oğul Girgin
We selected a color palette that reflects Idea Bakery’s lively and bold brand identity, two primary colors and a set of 8 supporting colors.
Idea Bakery has an elaborate brand structure, with a wide range of sub-brands. As we designed their logos, we substituted letters with icons to create a unified visual communication system.
Idea Bakery has an exceptionally warm and welcoming team, so we photographed the masterchefs from a close distance to evoke that sense of proximity.
We designed a wide range of corporate merchandise that reflect the brand’s distinct nature: playful, bold and passionate.
Idea Bakery Key Visuals
Idea Bakery has a deliciously sensory world. We crafted a set of key visuals that is rich, dynamic and delightful. We referenced kitchen utensils or bakery goods in fantastic scenarios, always uplifting and with a chic twist.
Client: Idea Bakery
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Production: Emirhan Akyüz, Ersin Alpan, Naci Mert
Post-production: Lokman Doğmuş
Project Manager: Oğul Girgin
