imece summit 2021
Communication Design & Strategy
Festival Brand ID
How can we shape the future?
imece is an Istanbul-based social innovation platform that enables persons and establishments with a concern for social, cultural and economic change. Hosted by Zorlu Holding and powered by imece, imece summit Shaping the Futures took place this year – a 2-day virtual event with over 50 sessions and 100 speakers that gathered over 3000 unique viewers.
We designed the entire communication campaign for imece summit, and focused on the need to ask the right questions first to find impactful solutions for the future. We derived guiding questions for the event and its 5 main session tracks, and centralized on the most basic question of all: “How?” Then we created a bold and dynamic visual world through which we brought this concept to life. We color-coded each track, designed distinct linear forms for each one and animated them to match the hype.