Brand Strategy
Logo Design
Brand Identity
Communication Strategy & Design
Communication Campaign


Creative Director: Onur Gökalp
Managing Director: Hatice Çağlar
Project Director: Oğul Girgin
Art Director: Emirhan Akyüz
Copywriter & Strategist: Nur Yıldırım
Graphic Designer: Naci Mert
Photography: Renata Akbaş

The codes at the heart of urban style are shifting. The image of the distant, reserved, distinguished urbanite is replaced by urban natives who are active, who lead lives of multitudes and are comfortable with the always changing tides of city-living. Kemi is an activewear brand that embraces this flexibility. With the central vision that flexibility is the new relevancy, Kemi addresses women who prioritize an active lifestyle while living their lives to the fullest. This is what being cool truly means today. What’s cooler than being cool? Being the new cool – with Kemi.