Red Bull Music Festival Istanbul 2019
Festival Brand ID
Communication Design & Strategy
Promotional Films
Promotional Materials
Print Materials
Client: Red Bull
Creative Director: Onur Gökalp
Art Directors: Emirhan Akyüz, Ersin Alpan Öztürk
Copywriter: Nur Yıldırım Eser
Project Manager: Oğul Girgin
Red Bull Music Festival is a series of annual music festivals across the globe and is amongst Istanbul’s leading musical events. This year the festival spanned the course of 15 days, with 5 concept nights at Istanbul’s best venues and countless events inside Red Bull House of Music – half a month of music taking over the city. With this idea in mind, we designed a multi-layered communication campaign that investigated this question: “What happens when music takes over the city?”
The city and its residents shift, their attitudes change. Overcome with music, the city refracts into a heightened state. This is the feeling we echoed in our designs.
What happens when music takes over Istanbul? We decided to view the city through a filter of music, and designed key visuals that captured that encounter. We designed visual sets to represent each concept night.
As a festival that spanned the course of half a month across countless events, it had very distinct communication needs. We designed modular key visual system to meet them, and to amplify the festival identity.
The key visual system meets master key visuals with concept-night and artist specific key visuals, creating a rich and dynamic visual world.
RBMF Istanbul 2019 Teaser Promo
We designed videos for the festival’s many stages of communication. For its teaser video, we selected sounds and clips that evoked each distinct concept night, marking all as unique yet unifying them under the same festival through iconic visual assets.
Client: Red Bull
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Motion Designers: Emirhan Akyüz, Mahmut Kalyoncu
Drone Shoots: Emre Dörter
Event Videos: Red Bull Archive
Editor: Temmuz İlhan
Project Manager: Oğul Girgin
RBMF Istanbul 2019 Video Promo
We designed videos for the festival’s many stages of communication. For its teaser video, we selected sounds and clips that evoked each distinct concept night, marking all as unique yet unifying them under the same festival through iconic visual assets.
Client: Red Bull
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Motion Designers: Emirhan Akyüz, Mahmut Kalyoncu
Motion Design Assistant: Mert Tanır
Videographer: Şükrü Özçelik
Project Manager: Oğul Girgin
RBMF Istanbul 2019 Merch
We crafted a comprehensive event deck for Red Bull Music Festival Istanbul, echoing the event’s bold identity across all merchandise.
Client: Red Bull
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz, Ersin Alpan Öztürk
Project Manager: Oğul Girgin
RBMF Istanbul 2019 Digital Materials
Client: Red Bull
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz, Ersin Alpan Öztürk
Motion Designers: Emirhan Akyüz, Mahmut Kalyoncu
Motion Design Assistant: Mert Tanır
Videographer: Şükrü Özçelik
Project Manager: Oğul Girgin
