Brand Identity
Communication Strategy & Design
Communication Campaign
Packaging Design

Client: Saray
Creative Director: Onur Gökalp
Strategy Director: Hatice Çağlar
Project Director: İdil Açıkalın
Lead Designer: Emirhan Akyüz
Art Directors: Emirhan Akyüz, Berkin Ay
Copywriter: Deniz Yenihayat
Logotype Designer: Bartu Başaran
Graphic Designer: Naci Mert
3D Designer: Oğuzcan Yazgı
Motion Designer: Seyfi Ünlü

Where a city dines is near and dear to its heart. Saray is a heritage restaurant chain in İstanbul, with a history almost as long as that of the Republic of Türkiye. Saray is also amongst the first truly urban dining trends in the region. Today it is recognized mostly for its classic status: a sincere meeting spot for locals where there is consistently good food and warm service.

We met with the Saray team for a story-branding project to elevate its graphic toolkit and finetune how Saray tells its story. We retraced its legacy by modernizing the Saray wordmark from 1935. The result was a branding system that spotlights Saray’s heritage and its distinguished position as “İstanbul’s precious.”