Tiktak

Brand Strategy
Logo Design
Brand Identity
Communication Strategy & Design
Communication Campaign

Credits

Client: Tiktak
Creative Director: Onur Gökalp
Managing Director: Hatice Çağlar
Project Director: İdil Açıkalın
Strategist & Copywriter: Oğul Girgin
Art Directors: Emirhan Akyüz, Seda Yüksel, Berkin Ay
Graphic Designer: Naci Mert
Motion Designer: Seyfi Ünlü

Awards

GMK Design Awards – Best Brand Identity

Seize the city with Tiktak – the city’s new shortcut.

Tiktak is a new-generation personal mobility brand that provides end-to-end mobility solutions to mega urbanites. Recognizing the global rent-not-own shift and the inconvenience of vehicle maintenance, Tiktak started developing subscription models to car ownership. After all, city life doesn’t have to be a game of catch-up when you’re truly free to move.

We completely rebranded Tiktak to communicate this new vision – a surprisingly smart urban enabler brand. We redesigned the logo, entire visual system and developed a unique set of messages to encourage embracing the city through mobility. We adopted three striking colors and developed boldly simple applications throughout the brand system to stand out within the city at a single glance.

The best car is the one closest to you. Confident, bold and witty, this transformation revealed Tiktak’s true potential as “the city’s new shortcut.”

And we were left with only one question:
Where now?