Turkey HOME
Video Projects, TVC
Agencies: Dekatlon, Pangea Digital, AFİ
Client: TC Kültür Turizm Bakanlığı Tanıtma Genel Müdürlüğü
Design & Production: Monroe Creative Studio
Producer: Hatice Çağlar
Creative Director: Onur Gökalp
Camera: Şükrü Özçelik, Mustafa Köksalan
Editing: Öner Büberkökü
Graphics and Animation: Emirhan Akyüz, Doğukan Karapınar
Gastrohunt & Fashionhunt
Turkey Home is the Republic of Turkey’s Culture and Tourism Ministry’s brand for Turkey. We developed its brand identity and strengthened it with a 360° communications campaign.
We also developed and produced the videos for Turkey Home’s Gastrohunt and Fashionhunt projects.
Gastrohunt
Created to promote Turkey’s cuisine, Gastrohunt is one of Turkey Home’s campaigns launched over social media platforms to organically attract participants. For six days, international social media influencers and celebrity chef Arda Türkmen visited six different Turkish ‘flavor stations.’ We created videos that let the viewers feel like they were there, too, and produced them in various formats for the full range of social media platforms.
Fashionhunt
Fashionhunt was created to promote Istanbul’s street style and Istanbul Fashion Week, another Turkey Home project which drew traffic to its social media platforms. Over six days, international social media influencers and fashion bloggers visited Istanbul’s fashion centers. We created videos to give viewers the sensation of having been there, too, and produced them in various formats for use across all social media platforms.
